{"id":14250,"date":"2025-01-30T12:51:34","date_gmt":"2025-01-30T11:51:34","guid":{"rendered":"https:\/\/stage.lorensbergs.se\/?page_id=14250"},"modified":"2026-05-10T18:45:10","modified_gmt":"2026-05-10T16:45:10","slug":"needs-and-motivations","status":"publish","type":"page","link":"https:\/\/lorensbergs.se\/en\/needs-and-motivations\/","title":{"rendered":"Needs &amp; Motivations"},"content":{"rendered":"\n<div class=\"wp-block-group is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-e888b74c wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading\">Needs &amp; Motivations<\/h2>\n\n\n\n<p class=\"ingress wp-block-paragraph\">Think for a moment about who you are and what\u2019s important to you. What makes you do what you do? What makes you get out of bed each day? Maybe you are concerned about where your career is taking you and what your next steps are. Maybe you\u2019re wondering how to decide what kind of work you want to spend your life doing. Maybe you are hungry to learn and grow. Or maybe you don\u2019t really mind as long as you have the means to fulfill your hobbies and spend time with your loved ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consciously or unconsciously, these are your psychological needs. Murray et al. saw these needs as interrelated in several ways. The simplest relationship among them is that some needs are inherently more demanding than others. (This general idea also contributes to Maslow\u2019s hierarchical analysis of motive qualities.) Primary needs generally tend to take precedence over secondary needs (the need for food, for instance, is more demanding than the need for recognition). Needs are related in more complex ways, as well. Needs sometimes fuse with each other; so that they are reflected in the same actions. A person who needs to dominate and also needs to nurture, for example, may act in a caring manner that is also dominating and smothering. The simplest way to think about how your needs motivate you is to perhaps liken the process to the biological feeling of hunger. If your needs are met, you aren\u2019t up at night rummaging through the fridge. However, if you are hungry- if that need isn\u2019t met- then you might be. And you might even get creative at scratching that itch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by Murray, there is a lot of research that has taken this work into new places and uncovered more about what truly drives us. Most importantly, this is a foundational part of your role as a people manager. You need to understand what motivates your team members, how it impacts their performance and set the conditions for their success accordingly. How, you might ask? Noticing, listening, asking questions\u2026any others?<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns card-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">The Need for Affiliation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Widely known as the need for belonging. Affiliation is fundamental to humans and involves a longing for contact and fellowship with others. To feel liked and appreciated by others is crucial for well-being and self-esteem. You can see need as social, joining groups and gatherings.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-purple-color has-text-color\">The Need for Autonomy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This need is about feeling significant and independent of others. Having the opportunity to influence and participate in decisions is crucial to experiencing oneself as important and respected. You can see a person with this need making decisions, maybe working alone and having the power to influence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns card-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-blue-color has-text-color\">The Need for Development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The need to develop involves a longing for learning and growth, to explore new ideas and possibilities. Having the opportunity to develop and learn new things provides a sense of satisfaction and joy. It might also include developing others. You can see a person with this person trying new things, a life-long learner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-orange-color has-text-color\">The Need for Security<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Security here means getting information and knowing how things are, which provides a sense of stability and control. Having access to safety and predictability is crucial to handle life&#8217;s challenges. You can see this need for consistently practicing routines and controlling their circumstances as best they can.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns card-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-pink-color has-text-color\">The Need for Achievement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More than checking boxes, a need for achievement involves a longing to accomplish and see results from one&#8217;s efforts. Achieving success and recognition for one&#8217;s achievements is important for self-esteem and well-being. You can see this need as searching for challenges that can be accomplished with an intermediate level of ability. Too easy or too hard and the person may lose interest.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">The Need for Recognition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Receiving confirmation and appreciation from others for one&#8217;s contributions is important to everyone in some way. This need is associated with feeling valued and \u201cseen\u201d by others. You can see this need show up in the way people give or receive feedback.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns card-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-purple-color has-text-color\">The Need for Stimulation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The need for stimulation involves a longing for variation and challenges, which provides a sense of excitement and engagement. Having the opportunity to explore and experience new things gives life meaning and joy. This need can be seen in the variety of tasks or pace someone takes on.<\/p>\n<\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Needs &amp; Motivations Think for a moment about who you are and what\u2019s important to you. What makes you do what you do? What makes you get out of bed<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"page-templates\/no-top-header.php","meta":{"transparent_header":false,"hide_title":true,"hide_footer_padding":false,"hide_footer_1":true,"hide_footer_2":true,"hide_footer_3":false,"hide_thumbnail":true,"nav_color":false,"container_class":"max-w-lg","background_color":"","page_theme_color":"","event-shortcode":"","language":"","custom_header_text":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-14250","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Needs &amp; Motivations - Lorensbergs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lorensbergs.se\/en\/needs-and-motivations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Needs &amp; Motivations - Lorensbergs\" \/>\n<meta property=\"og:description\" content=\"Needs &amp; Motivations Think for a moment about who you are and what\u2019s important to you. 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